Soft things for little ones
Swaddles, sleepwear, nursery pieces and first toys, gathered for each stage from the bump to the first birthday.
Clothing sized by weight, not just age
Where are you on the way?
From the first scan to the first steps. Pick your stage and we'll show you what you'll need next.
Months 4–6
Expecting
Bump-friendly comfort, a first keepsake and the basics to start the list.
Shop expecting
Months 7–9
Getting ready
Nursery pieces, the hospital bag and everything for the first night home.
Shop getting ready
0–3 months
Fourth trimester
Swaddles, sleepers and soft layers for the sleepy, cuddly first weeks.
Shop newborn
3–12 months
Growing
Play mats, first toys and the next size up, for rolling, sitting and crawling.
Shop growingParent favourites
The pieces families buy again for the next baby, or for a friend's.
Sized by weight, not guesswork
Babies don't grow on a calendar. A big newborn can skip a size, and a small one can stay in it for months. So every piece of clothing lists the weight it fits, in pounds and kilograms.
- Weight range on every clothing product page.
- Length in inches and centimetres too.
- Between sizes? We suggest the bigger one.
- Outgrown before it's worn? Exchange within 30 days.
New in the nursery
Just arrived, in soft neutrals that go with everything.
From the parents
Every review shows the baby's weight and the size that fit.
Our son was born over 9 pounds, so newborn sizes were never going to fit. The weight range on the page meant we went straight to 0–3 and it fit right away.
Leah M.
She was tiny and everything labelled 0–3 swallowed her. These sleepers actually fit a 6-pound baby, and the snaps are easy at 3 a.m.
Priya & Tom
Used the "Getting ready" section to shop for my sister's shower. Everything matched, and my note came on a card in the box.
Hannah K.
Little details we care about
Materials listed
Fabric content and care instructions are on every product page.
Easy at 3 a.m.
We favour snaps and zips that are simple to do half asleep.
Calm colours
Soft greys, sage and blush that work in any nursery.
Real answers
Questions about sizing? Email us and you'll hear back within one business day.
Little notes, now and then
New arrivals and what to get ready for each stage. Twice a month, unsubscribe anytime.